The Coast Is Clear.
DCM | Lidl

We worked with our partners DCM on a cinema Ident for international brand Lidl, to promote their cinema ticket give away and bring the magic of cinema to the Lidl family. Lidl wanted to reference the much-anticipated release of a reversioned childhood classic, in a bid to get kids and adults alike excited at the prospect of winning. Our creative treatment did just that, bringing the Lidl family into the world of creative play, with a Mr and Mrs potato head that came to life through stop motion. We paid special attention to casting a playful family, finding a down to earth Lidl home and putting together a crew to capture the magic.

Andrea Kapos

Creative Producer
Lucy Bolongaro

1st & 2nd AD
Andrew Potter (1st)
Albie Selvik (2nd)

1st & 2nd AC
Phil Davis (1st)
Josh Tue (2nd)

Stop Motion
Harry Dwyer

Anthony Hariades
Marc Everett

Prod. Runner
Miles Lacey

Creative Director
Paul Reid

Ben Butler

Art Director
Rosy Thomas

Sound Operator
Martin Adams

Charlie Panayi

Wardrobe & Makeup
Madi Creer

Lauren Douglin (Mum)
Ava Fillery (Daughter)
Harley Blake (Son)

Exec. Producer
Phil Horbury

Matt Ashmore

Focus Puller
Jeff Vine

Conor Carson
Karl Thomas

Joe Dixey

Prod. Assistants
Ellie Harvey-Kummer
Amy Brown