Look Again.
Counter Terrorism Policing

Remaining vigilant to potential acts of terrorism is a collective priority. However inspiring people to actively do so is a huge ask. In such distracted times and when people are bombarded with messaging, if content is going to cut-through it has to be powerful, timely and intelligent. Working with the Home Office, Contented created an arresting cinema commercial encouraging the public to watch out for and report behaviours. Bringing together creativity, scripting, design and animation, we created a powerful film for good.

Creative Director
Paul Reid

Matt Ashmore

Exec. Producer
Phil Horbury

Matt Ashmore
William J Milnes