The Ultimate KO.
William Hill

Using footage of five of Anthony Joshua’s iconic knockouts alongside his walk-on music, we created a short social video, featuring hand-drawn, colourful animations that highlight and emphasise the action and depict Anthony Joshua as the force of nature that he is. Our creative treatment reimagined the fight in a new way, drawing upon familiar social media iconography to help contextualise, comment on, and build a conversation around the knockouts. With playful animations that encourage interaction from the viewer, our video strives to build up excitement surrounding Anthony Joshua.

Creative Director
Paul Reid

Animators
Jevan Dail
Patrick McCaulsky

Producer
Kyle Spiers

Editors
Jevan Dail
Patrick McCaulsky