Road To Redemption.
William Hill

Following on from our previous work with Anthony Joshua, we created a short video that gives the audience a first-hand experience of boxing AJ in the ring, enhanced with visual FX and hand-drawn animations to add a vintage video-game dimension. We wanted to get across to our audience the intensity and quick pace of being in the ring against AJ and to build onto the narrative of his road to redemption after his first career loss and to build excitement for his inevitable comeback.

Creative Director
Paul Reid

Editor
Matt Ashmore

Talent
Anthony Joshua

Exec. Producer
Anneka Vestey

Animator
Patrick McCaulsky

DoP
Sam Meyer

Music
Skrapz