The Challenge
Lidl were launching their exclusive cinema ticket competition in partnership with Cineworld. With an aim to drive action and boost sales, the campaign incentivised Lidl customers
to spend more to be in with a chance of winning free tickets.
They wanted to introduce the competition in style, with a series of five cinema idents that would go down a treat with all the family. These would further drive engagement with
the brand and the online competition.
SO WE WENT FOR IT
AND WORKED WITH CHILDREN, ANIMALS AND STOP MOTION POTATO HEADS.
Referencing five classic movies and upcoming releases, we bought a touch of the family favourites into the Lidl home. From 'Mary Poppins Returns' and 'Dumbo' to 'Toy Story 4', 'The Lion King' and even 'Frozen II'. Our creatives managed to tilt the cap to iconic moments or themes from films the cinema adverts were to be shown alongside. Everyone loves the trailers right?
With our knowledge and skills in house providing both production and post production offerings, we were able to create a successful cinema based competition campaign spanning across the film calendar, aiming to get families spending more at their Lidl stores.
SO HOW
DID WE DO?
The campaign received a great reception across the board! There were over 11,000 entries to the competition - over five times more than the campaign target set by Lidl.
Alongside this, the campaign won us The Grand Prix at the DCM Awards in 2019, beating a number of other fantastic campaigns to the top prize.
The project in it's entirety was also a great way to showcase our agility, allowing us to build and own the creatives of each ident across the campaign, run the shoots with our talented production department and then deliver right to the silver screen with our in house post production team who dealt with editing and VFX.
From start to finish, working closely in partnership with Lidl we were able to achieve a successful cinema campaign.