Brand Development.
Just Had An Accident

Just Had An Accident (JHAA) is a new vehicle help line service with the aim to make insurance claims easier through your phone. It’s a concept based around simplicity and so they needed a brand that reflected as such. Emergencey, simplicity and attention were all important factors in the design, but we also had to make sure it wasn’t harsh and intimidating. From logo and colour explorations to UI and UX design, we made sure JHAA started their campaign off on the right track.

Creative Director
Paul Reid

Producer
Phil Horbury

Designer
G. Stuart