Jimmy’s Iced Coffee.
Meeting the people behind the business is something esme is keen on showcasing. Jimmy’s Iced Coffee is a prime example of a business that could be supported by esme. Our priority was to remove the negative connotations around business loans and how they can illustrate growth for many SMEs. By humanising esme, we created an interesting narrative with the aim of inspiring small companies and entrepreneurs to follow suit. Our mission was to make esme stand out, not only in the support and goals they can offer, but in the stories themselves. The film in black and white, with accents of yellow showcase the brand colours, allowing this relationship to please the eye on screen.