The Challenge
We joined forces with Hyundai Motor and Discovery to help take
Hyundai’s innovations to a whole new audience with an original series of documentary shorts. The idea for the series came from a desire to inform people about the zero emission mobility revolution and inspire a change in perspective in our audiences.
With a particular focus on fuel cell technology - one of Hyundai’s biggest areas of expertise - the series would help get more people believing in the cause and drive audiences towards their vision for a better future.
But the real challenge? It was the height of the pandemic and we were scarcely allowed to leave our homes, let alone the country. And it just so happened that our contributors were in four different cities all across the globe. Our creative and production teams would have to get really creative to find new ways to shoot content through
ever-changing obstacles and restrictions.
WE TEAMED UP
WITH SWISS PIONEER
AND HYUNDAI
AMBASSADOR
BERTRAND PICCARD.
Having spent his life pushing boundaries and exploring clean mobility, he was the perfect person to investigate Hyundai’s vision of ecomobility. Approaching his investigation with an inquisitive eye and a genuine thirst for knowledge, Bertrand coaxed out a real passion from our contributors, revealing a powerful story of harnessing technology for the greater good.
Having developed our ideas before travel restrictions were implemented, we had to adapt and find creative solutions to pull off a full-scale international shoot remotely. Local fixers and suppliers became our eyes and ears on the ground and we had to trust that our two crews would bring the vision to life.
FROM LAKE GENEVA TO
THE STREETS OF MONTE CARLO.
A Better Way follows Bertrand as he travels through Europe, meeting the creative visionaries driving forward electric mobility, learning about the real-world applications of hydrogen fuel cell technology in Switzerland today and having his perceptions challenged by encountering zero-emission vehicles in high-performance motorsport.
In our first episode, we’re introduced to Hyundai’s vision
as Bertrand discovers and drives the pioneering hydrogen vehicles of today as well as looking into the plans for tomorrow. To understand how close we are to leaving
our dependency on fossil fuels behind and striking out
on a completely clean path.
In episode two, we travel to Gösgen, a small town in the heart of Switzerland, that is leading the energy revolution. It’s the epicentre of a new business case that aims to make hydrogen mobility a daily reality by integrating fuel cell trucks into the commercial transport industry. During his journey, Bertrand speaks with three other pioneers and explores the need for a shift to a hydrogen society and its environmental impact.
750,000+
VIEWS
500,000+
ENGAGEMENTS
IF YOU WANT
TO EXPLORE THIS
NEW WORLD, YOU
JUST NEED PASSION AND PIONEERING SPIRIT.
BERTRAND PICARD.
In the final episode, Bertrand takes a trip to Monte Carlo, the spiritual home of motorsport and home to one of the most celebrated racing courses in the world. Bertrand is here to investigate how electrification and hydrogen are paving the way for more sustainable racing.
The episodes were released across Discovery’s broad global network of brands and digital platforms, including distribution via NowThis, Seeker and Eurosport.