15/01/2019 wp_contented

Become a Marketing Executive.

Marketing Executive.

As a Creative your main role is to be responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Developing conceptual campaigns designed to stand apart from competitors.

Your role and responsibilities.

  • Respond to creative briefs with well-thought and supported ideas.
  • Write and mock up ideas in a way that makes them instantly understandable.
  • Craft both original and inherited ideas from clients, colleagues and suppliers into actual ideas.
  • Support ideas with clear rational, research, influences and references.
  • Pitch and present ideas to clients, colleagues and suppliers.
  • Understand in every detail how your ideas will come to life through words and vision.
  • Write scripts and copy for content of all shapes and sizes.
  • Storyboard vision through sketches and found imagery.
  • Direct designers, animators, artists, composers, writers, directors, editors, cinematographers and other visual storytellers how to execute your ideas on brief.
  • Provide clear and articulated rational for all written and visual direction you make.
  • Solve and address feedback on creative executions in a constructive positive manner.
  • Write case study scripts that highlight overall campaign.

Requirements of you.

  • Have minimum of 2 years previous experience within creative, creative production, or content role.
  • An understanding of storytelling.
  • An ability to understand client briefs and objectives and translate those into original ideas.
  • An understanding of the production process and/or some hands-on experience.
  • An interest in development of production techniques/gear.
  • A formal education in the arts, commercial arts or film or relevant experience.
  • Ability and skills to operate Adobe Creative Cloud programs such as; InDesign, Photoshop, Illustrator, Premiere Pro.
  • The ability to sell without ‘selling’ – e.g. closing/consultative selling and negotiation.
  • Strong presentation and communication skills.

Key performance indicators.

  • Successfully pitching and approval of Contented ideas to new and existing clients.
  • Achieving set out goals for work (views, engagement, likes, etc).
  • Work and ideas are industry recognised.
  • Positive impact on perception of Contented.
020 3327 4160.

@2019 CONTENTED GROUP LTD